This diary documents my professional placement experiences during my DPS (Diploma in Professional Studies) year as part of my BA Advertising degree at UAL. It covers monthly reflections from October through May, focusing on key projects and learning moments. Over the year, I worked on freelance projects with the British American Football Association (BAFA), took part in Global Campus Studio collaborating with students worldwide, completed a self-initiated campaign for the D&AD New Blood Awards, and completed a Live Brief from Sky Sports with Creative Shift. Each monthly entry highlights what I did, what I learned, the challenges I faced, and how these experiences shaped my creative and professional development.
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