This month began with uncertainty but also excitement. I joined the Global Campus Studio (GCS) without fully knowing what to expect. Still, I was drawn by the chance to work across cultures after a previous successful exchange experience in Hong Kong. The idea of building something with students from Seoul to Toronto felt like a challenge worth embracing.
Later on in the month, I attended the BBC Studios x IAB Digital Upfront with Javier (another advertising DPS student), where I got to see how industry leaders pitch trust, data, and brand evolution to top advertisers, something I hadn’t seen from this perspective before.
I also continued refining my CV and cover letter through DPS workshops, trying to translate my experiences so far into something tangible and relevant.
With Global Campus Studio (GCS), we had our first session, and I found it necessary to lead with curiosity, as you only have so much time to get to know each other in breakout rooms and get started on the task. Learning to listen and build on the experiences and perspectives of other students was key to ensuring we not only completed the task but also did it in a fun and conducive meeting.
Our first out-of-session activity, the “virtual get-to-know-you.” I took the chance to set up a time for all of us to meet online.
Learning about Eddie’s experiences in Toronto and how she focused her learning, as well as how it compared to mine or Gun Young’s in Seoul (who has more technical exams), allowed me to see a new perspective on how art could be taught and assessed.
At the BBC Studios event, I found it really interesting how presenters communicated their ideas on Brand longevity and consumer trust differently while remaining engaging.
Conversations about disinformation with Clive Myrie and insights into how high-net-worth individuals think were eye-opening. These topics don’t usually pop up in my advertising classes, but they’re so important for navigating the media scene. As I move forward in my career, having a grasp on these issues will help me connect better with audiences and set myself apart in this competitive field.