March was the wrap-up of the Creative Shift x Venture Three x Sky Sports programme-and we really got stuck into finalising the pitch. One of the campaign ideas was to create a mock TikTok video, so we booked equipment, planned it out, and shot it with help from some team members (shoutout to Munira, Zanzi, and Mia!). Afterwards, we had to pull everything together for our final presentation to Sky, and I had to learn how to use Canva for the first time. I usually stick to Adobe or Figma, but this was about collaboration, and Canva made that easier for everyone. In the end, we didn’t win, but the pitch went really well, and the mentors were so encouraging we could be confident we did our best.
I also attended the Creative Changemakers event, where we explored how creativity can lead to social impact. There were panels on entrepreneurship, ethics in creative industries, and the role design plays in shaping everything from trust to climate justice. It gave me new ways of thinking about my own values and how they can connect with the work I want to do. I also had the opportunity to meet a number of other DPS students I hadn’t previously met, and it was great to connect over shared experiences. The whole event made me reflect more on why I want to work in this space, not just how.
Even though the competition aspect of Creative Shift wrapped up, the experience left a lasting impact. I was reminded of how much I enjoy collaborative creative work, and I learned to be more adaptable, especially with new platforms like Canva and fast turnarounds on video shoots. Between pitching ideas and learning from changemakers, I started to see myself more clearly within the creative industry. I left March feeling energised and ready to bring this momentum into my D&AD project and beyond.
