April brought the end of our D&AD self-initiated project, which I worked on with Eddy, Riya, and Javier with our campaign for ON running. While all the input was valuable, we hit a point where it felt like we were being pulled in different directions. It wasn’t anyone’s fault-we just learned that too many ideas (or advisors) can make it harder to focus. What helped massively was meeting in person, something that made idea generation smoother than our usual online meetings. That’s definitely a takeaway for the future.
Something that stood out this month was how I started applying skills I learned from Creative Shift, like creative warm ups and idea sorting activities, with the D&AD team. These methods helped us break through blocks and rethink our campaign angle. It made me realise how much I had absorbed over the last few months, even when it didn’t feel obvious at the time. I also came to a decision about BAFA: after finishing my final tasks and a few delayed meetings, I decided to step away. It was a good experience, but with the miscommunications and lack of structure, I realised it’s not the type of environment I want to stay in, and that’s just as valuable to know.